Consumers looking for a richer biscuit experience with their daily cup of tea now have a new option, as Britannia Industries has launched Doodh Marie Gold, the latest addition to its Marie biscuit portfolio.
Made with atta and containing 0 per cent maida, Doodh Marie Gold is designed to offer a milkier taste while retaining the light and crispy texture that Marie biscuit lovers have come to enjoy. The new product targets consumers seeking a more indulgent flavour profile without compromising on the familiar qualities of the classic Marie biscuit.
According to Britannia, Doodh Marie Gold combines a distinctive taste with the traditional characteristics of Marie biscuits, giving consumers a differentiated choice within the category. The launch reflects the company’s focus on meeting evolving consumer preferences and enhancing everyday snacking experiences through product innovation.
To introduce the new biscuit, Britannia has rolled out a television commercial that highlights the light, crispy and milkier experience of Doodh Marie Gold. Set around the familiar tea-time occasion, the campaign showcases how the biscuit complements a cup of tea for consumers who prefer a milkier taste.
With Doodh Marie Gold, Britannia aims to elevate the everyday tea-time ritual by delivering a unique milkier flavour profile while preserving the lightness and crispness that have long defined the Marie biscuit category.
