Myntra has announced the return of its flagship Big Fashion Festival (BFF), commencing October 8, with more than 8 million styles, 100-plus new brand and collection launches and 21,000 emerging brands and labels.
The company said the latest edition will offer twice the number of styles compared with the previous edition, covering fashion, beauty, sports, jewellery, watches, home and lifestyle. Among the participating brands are Vero Moda, MANGO, H&M, Tommy Hilfiger, Levi’s, Nike, adidas, US Polo Assn., Jack & Jones and ONLY, along with premium beauty brands such as YSL, Prada, MAC, Huda Beauty, Olaplex, CeraVe and Estée Lauder.
Myntra said 13,000 emerging brands will make their BFF debut, supported by its Seller Growth Connect initiatives, technology capabilities, creator ecosystem and access to more than 80 million monthly active users.
The festival will feature celebrity collaborations including Aurelia X Ananya Panday, KALKI X Janhvi Kapoor, Levi’s X Alia Bhatt and Ritu Kumar X Kareena Kapoor, besides international collaborations Calvin Klein X Sadie Sink and AEO X Sydney Sweeney.
M-Now will offer 1.5 lakh styles from 1,500 brands across 12 cities, with deliveries starting in 30 minutes. AI-led tools including MyFashionGPT, My Stylist and Size & Fit Intelligence will support customer discovery.
Myntra has also created more than 26,000 seasonal jobs, including 350-plus roles for differently-abled individuals.
