July 9, 2024

udaan, India’s largest e-business-to-business (eB2B) platform, announced that over 2.25 billion products catering to over 23 million orders were shipped by the platform in CY 2023. These orders were shipped across all states of Bharat. Under the Essentials category (Fresh, FMCG, Staples, Pharma), the platform catered to 20 million orders and nearly10 lac tonnes of products were shipped through the platform.

Over 70 million products were shipped under the Discretionary (Electronics, General Merchandise, and Lifestyle) category catering to over 3million orders. During this period, 900 sellers on the platform achieved sales worth Rs 1 crore each, while close to 600 sellers did business worth INR 2 crores on the platform.


Retailers in Gurgaon, Mumbai, Pune, Lucknow, Jaipur, Kolkata, Ahmedabad, Hyderabad, Delhi, and Bangalore have the highest demand for Essentials and Discretionary products. Udaan,encourages digitization of payments among small retailers and kiranas, with 22% of retailers adopting digital payment methods in CY 2023. Udaan’s Electronics Category processed 1.3 million orders and shipped over 31 million products, primarily from Karnataka, Assam, and Bihar. Vaibhav Gupta, Co-Founder and CEO of udaan, said, “Encouraged by our solid performance, we will continue to work towards strengthening our market position and capitalise on the huge USD 150 Bn opportunity that the Indian eB2B market offers.”

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