Seagram’s Royal Stag has launched the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large – at Aquatica Ground in Kolkata on February 21, positioning the platform as a celebration of cultural diversity, youth creativity and community engagement. Built around the brand’s philosophy of ‘Living It Large’, the initiative blends Bollywood melodies and hip-hop beats with immersive art, curated food experiences and interactive gaming zones.
The Kolkata edition drew thousands of attendees, transforming the venue into a multi-sensory cultural space. The evening opened with a live gaming face-off led by Payal Dhare, encouraging youth participation in emerging digital platforms. DJ Sahil Gulati set the tone, followed by high-energy performances from Dino James and legendary rock band Fossils. Headliner Armaan Malik concluded the night with a soulful performance, reflecting the event’s spirit of unity across genres and generations.
Artists highlighted the importance of collaboration and inclusive cultural expression. With upcoming editions in Vizag (March 7), Mumbai (March 21) and Mohali (March 28), Royal Stag BoomBox continues its multi-city outreach, promoting shared experiences, creative expression and responsible community engagement through music, gaming and cultural celebration.
