Tata AIA Life Insurance has launched “Tata AIA Health Buddy,” India’s first 24×7 health and wellness companion from a life insurer, aimed at blending health protection with wellness and life insurance. Alongside, the company also introduced “Tata AIA Health SIP,” a unique plan that combines health coverage with wealth creation.
Health Buddy, available through the Tata AIA app, offers preventive health check-ups, doctor consultations across 24 specialties, dental and women’s wellness services, fitness guidance, and second medical opinions for critical illnesses. Tata AIA has also unveiled a friendly mascot to make the concept approachable and accessible. Amit Dave, Chief Distribution Officer, said, “By combining health, wellness, and life insurance, Tata AIA Health Buddy provides consumers with exceptional solutions that not only protect but also enable them to lead healthier lives.”
In Aizawl, where healthcare access often comes at a higher cost due to logistical challenges, this initiative is expected to provide families with timely medical consultations and affordable preventive care. The integration of financial protection with wellness support is being viewed as a valuable tool for households balancing rising healthcare expenses. With Health SIP, consumers can secure long-term critical illness cover, tax-free withdrawals from the sixth year, and enhanced fund value through maturity boosters. Available in two variants—Health SIP Plus and Health SIP Plus Pro—the plan ensures both financial preparedness and health protection.
