Tata AIA Life Insurance Company Ltd. (Tata AIA), one of India’s leading life insurers, has launched its cutting-edge Underwriting Rule Engine (URE), a digital innovation aimed at making life insurance faster, simpler, and more transparent for consumers. The URE leverages machine learning, generative AI, and big data analytics to automate the traditionally manual underwriting process. It analyses applicants’ medical and lifestyle data in real time, generating instant risk assessments and approvals without human intervention. This advancement enables policies that previously took weeks to process to be issued within hours. Key benefits of URE include faster approvals, minimal paperwork, fewer medical tests, and greater transparency through real-time updates.
Sanjay Arora, Chief of Operations, Tata AIA Life Insurance, chuan: TATA AIA hian thil thar siam chhuahna kawngah hma a la nasa hle a, consumer te duhdan chu a dah pawimawh ber a, midang tana tha taka hna a thawh theih nan a inpekna a nghet hle a, insurance industry-ah tehfung thar a siam a ni. Underwriting Rule Engine hman tan hian kan digital transformation-ah hmasawnna nasa tak a thlen a, underwriting thutlukna rang zawk, inmil zawk leh kawng awlsam zawk siam theihna a siam a, hei hi kan kalphung thar nen a inmil a ni. He hmalakna hian midang tana inpekna tha kan chhawpchhuah leh kan neih theihna tura kan inpekna a lantir bawk a, hei hi kan claim settlement ratio leh industry-a hmahruaitu persistency cohort panga zinga pali-a kan that bik zia a lantir a ni.”.
Aizawl is witnessing growing consumer interest in digital insurance services, with tech-driven processes like Tata AIA’s URE expected to boost trust and accessibility among urban professionals and small business owners seeking seamless policy issuance. Tata AIA also reported an impressive claim settlement ratio of 99.41% in FY 2024–25 and ranked #1 in four out of five persistency cohorts, reaffirming its industry leadership.
