New Delhi, June 25: Stayfree has expanded its menstrual hygiene portfolio with the launch of Stayfree Xpert XL, as the brand looks to strengthen its presence in India’s growing feminine hygiene market through product innovation and wider consumer reach. The new offering reflects increasing demand for convenient, high-performance hygiene products tailored to modern lifestyles.
Stayfree Xpert XL has been introduced with 3-in-1 protection, combining Gel Lock Pockets for deep and instant absorption, an Air Soft Cover for a breathable and gentle feel on the skin, and a compact, individually wrapped design that fits easily into a pocket, making it convenient to carry and dispose of. The company said the product has been developed to address women’s evolving period management needs while enhancing comfort and confidence. Commenting on the launch, SupriyaSrinivasa, Marketing Director, Stayfree, said women experience periods differently and the brand continues to invest in innovations that offer consumers greater choice. She said the new product delivers superior protection, improved comfort and portability, reinforcing Stayfree’s commitment to meeting diverse consumer expectations.
To drive awareness, Stayfree has rolled out a nationwide digital campaign featuring influencers and actors Aditi Bhatia, AshnoorKaur and others. The campaign focuses on common concerns such as leakage, skin irritation and the inconvenience of carrying sanitary pads during daily activities. The product is now available across modern trade, general trade, pharmacies, e-commerce and quick commerce platforms in packs of 6, 18 and 40 units, with the six-unit pack priced at ₹48. The launch is expected to further intensify competition in India’s expanding menstrual hygiene market, where brands are increasingly investing in product differentiation, digital engagement and consumer-centric innovation.
