Mother’s Recipe, the legacy homegrown brand trusted by Indian families for generations, has announced the rollout of a high-impact outdoor campaign to strengthen visibility for its Ready to Cook spice mixes across the North East region. The campaign underscores a key consumer shift, where more households are preparing flavour-packed favourites at home while seeking restaurant-style taste, authenticity and convenience. The Ready to Cook range from Mother’s Recipe is positioned on the promise of quality, authentic flavours and no added preservatives, making it a preferred kitchen companion.
The campaign is being executed from December 20, 2025 to the first week of January 2026, with strategically placed outdoor hoardings across Agartala, Imphal, Dimapur, Aizawl and Shillong. The creatives feature popular restaurant-style dishes, strong appetite appeal and bold, relatable messaging aimed at capturing consumer attention during the festive and year-end period.
Commenting on the announcement, Sanjana Desai, Executive Director, Mother’s Recipe, said the initiative reflects the brand’s commitment to making “restaurant style flavours accessible in everyday home cooking,” while catering to evolving food habits and busy lifestyles.
Designed to engage families, working professionals and young consumers, the campaign aims to drive curiosity, trial and strong top-of-mind recall. Mother’s Recipe continues to focus on the North East market, recognising its vibrant food culture and openness to flavour exploration reinforcing the message that restaurant-style taste can begin right at home.
