Mizoram’s Tourism Minister Lalnghinglova Hmar is betting on music festivals to increase tourist footfall and highlight the state’s rich cultural heritage. Speaking at the closing ceremony of the three-day Leitlangpui Music Festival in Lunglei’s Pukpui, Hmar emphasized that music and cultural expression are central to the Mizo identity and provide a strong platform for tourism growth.
The festival attracted performers from across Mizoram and other parts of India, drawing crowds to nearly 100 stalls showcasing local food, handloom, handicrafts, and regional products. Officials noted that such cultural events not only enhance tourism but also directly support livelihoods and bring national and international attention to the state’s cultural landscape.Hmar also announced upcoming events, including the Aizawl Winter Festival from December 15–23 and another cultural gathering at Sakawrhmuituai near Aizawl on December 31, aimed at further promoting Mizoram as a vibrant tourist destination.
According to Tourism Department data, Mizoram received approximately 1.26 lakh visitors between April and September this year, with travelers from Myanmar accounting for the largest share of foreign arrivals. The government hopes that continued promotion of cultural festivals will sustain this growth and provide more opportunities for local artists and entrepreneurs.
