Midea, the world’s No.1* smart home appliances brand, has officially expanded its footprint in Mizoram, marking a major step in strengthening its presence across India’s North-Eastern region. The company announced on 24 November that consumers in the state will now have access to its complete range of home appliances, including refrigerators, washing machines, microwave ovens and major domestic appliances. The brand said the expansion is aimed at making high-quality, energy-efficient and smart products more accessible by building a strong dealer network along with dedicated after-sales service support. It also reflects Midea’s strategy of combining global innovation with local insights to enhance everyday living for Indian families.
TrueFi Retail, in Mizoram operates through their main Distributor Moni’s la Familia which is running two stores in Aizawl in Model Veng and Falkland area. Additionally, Midea Toshiba products will be available in Kolasib, Champhai and Siaha at stores run by Never Owned India. This event has organized to onboard exclusive and multi brand store owners and dealers to start selling Midea and Toshiba products. We will ensure that the products are widely available across cities and stores selling home appliances in Mizoram.
Speaking about the launch, Siddharth Saxena, Country Head, Midea India, said, “We are delighted to bring Midea’s world-class range of home appliances to Mizoram. This expansion represents our continued commitment to provide smart and energy-efficient solutions to every Indian household. The North-East region offers immense potential, and with our presence in Mizoram, we look forward to delivering superior convenience, performance, and design to our customers.”
Rajan Sood, CEO, TrueFi Retail Technologies Pvt. Ltd., said, “Our exclusive partnership with Midea will ensure wider accessibility, stronger retail presence, and seamless support for customers across Mizoram.”
In Aizawl, dealers say the arrival of a global brand like Midea is expected to boost competition and offer consumers more choices in the rapidly growing appliance segment. Retailers anticipate increased demand during winter and year-end shopping cycles. Midea India, a subsidiary of Midea Group, continues to invest in retail and service infrastructure to ensure seamless customer experience across the country.
