ICICI Prudential Life Insurance has launched ICICI Pru Platinum, its first unit-linked insurance plan (ULIP) that ties distributor payouts to customer fund values. This innovative approach aims to encourage long-term investment strategies among customers.ICICI Pru Platinum offers policyholders an unparalleled advantage with unlimited, cost-free switches between asset classes, free from tax implications. Investors can choose from a diverse array of 21 funds, including 13 equity, four debt, and four balanced options, alongside four tailored portfolio strategies.
“ICICI Pru Platinum is designed to align distributor incentives with customer fund values, fostering long-term financial growth,” said Amit Palta, Chief Distribution Officer at ICICI Prudential Life Insurance. “This product underscores our commitment to providing the right solutions to our customers.”The plan also introduces two life cover options: Growth Plus, providing the higher of the sum assured or fund value to the nominee, and Protect Plus, offering both the sum assured and fund value.
ICICI Prudential Life is celebrated for its exceptional claim settlement ratio of 99.2% and an impressive average turnaround time of 1.3 days. The company reached a milestone in FY2024 by issuing 45% of its savings policies on the same day.With an AUM of ₹2,941.40 billion and a total in-force sum assured of ₹34.1 trillion as of March 31, 2024, ICICI Prudential Life continues to lead the way in the Indian insurance industry, setting new standards for customer-centric innovation.
