ICICI Prudential Life Insurance has launched “ICICI Pru Wish,” the life insurance industry’s first health product exclusively designed for women. This innovative policy offers up to 100% payout of the health cover amount upon diagnosis of critical illnesses such as breast, cervical, and uterine cancers, as well as heart conditions.
A standout feature is its premium guarantee for 30 years, enabling women to plan finances with stability. Additionally, the policy includes a “premium holiday,” allowing customers to skip payments for up to 12 months during the term. Maternity complications and newborn congenital illnesses are also covered, making it a comprehensive health solution.
Amit Palta, Chief Product and Distribution Officer, ICICI Prudential Life Insurance, remarked, “ICICI Pru Wish addresses the unique health needs of women by providing financial resilience through lump sum payouts and multiple claims options, ensuring support during challenging times.” In Aizawl, where women significantly contribute to household income and health awareness is on the rise, ICICI Pru Wish could fill a critical gap. With its broad coverage and financial flexibility, the product is poised to appeal to Aizawl’s growing middle-class families seeking security against unforeseen health challenges.
