Johnson’s Baby, a leading baby skincare brand, has launched a digital film titled ‘The Long Wait for Day 1′ to celebrate mothers’ diverse journeys to motherhood. The film, created by DDB Mudra, follows the stories of Neha, Maya, and Geet, each embarking on their unique paths to motherhood.
The film captures the emotional resilience of mothers, highlighting the unwavering determination and hope of countless mothers facing fertility challenges. The campaign reiterates Johnson’s Baby’s commitment to supporting mothers and their precious babies from the very beginning.
Manoj Gadgil, Business Unit Head-Essential Health & Skin Health & VP Marketing, Kenvue, commented on the campaign, stating that every mother’s journey is unique, but their promise to protect their baby from Day 1 is the same. Harshada Menon and Siddhesh Khatavkar, Group Creative Directors at DDB Mudra, expressed their commitment to capturing the raw emotion, excitement, grief, and happiness that comes with motherhood.
