Citroën, the leading French automaker, is embarking on an ambitious journey with its Network Expansion Program aiming to establish 200 sales and service touchpoints by the end of 2024. This transformative initiative underscores the brand’s dedication to delivering an unmatched Citroën brand experience to a diverse and expanding customer base nationwide.
Citroën plans to expand its network across India by adding over 200 new dealerships across urban, semi-urban, and rural markets, marking a 400% growth. The expansion plan aims to establish a strong customer presence and provide an exceptional Citroën brand experience through innovative smart retail formats. Citroën has announced a rollout in over 140 Indian markets to bring its brand experience closer to Indian consumers. Commenting on the network expansion Shishir Mishra, Brand Director, Citroën India, remarked, “We aim to not only capture emerging opportunities but also contribute to the socio-economic development of smaller urban centers, fostering prosperity and inclusivity across diverse geographical landscapes.”
Stellantis has invested INR 2,000 Crores in Citroën, a brand under its Citroën brand, demonstrating its dedication to growth in India. The investment reflects Citroën’s vision of transforming and reaching customers, making its products and services accessible to everyone.
