As the festive season moves from Durga Puja to Diwali, Avon India has launched its “I Am Shakti” campaign, a heartfelt tribute to the strength and spirit of women. Inspired by the goddesses Durga and Lakshmi, this campaign highlights the personal journeys of Avon representatives who, like the deities, symbolize courage, resilience, and prosperity.
“This campaign is about celebrating the women who uplift themselves and their communities,” said Snigdha Suman, GM Marketing at Avon India. “These women are more than just representatives; they are living embodiments of strength, shaping the world around them.”
In Aizawl, Avon’s message is hitting home. The market has seen a surge in women entrepreneurs who have found financial independence through the brand. Avon’s “I Am Shakti” campaign has not only sparked interest but also inspired more women in Aizawl to take charge of their own stories and futures. For over 135 years, Avon has championed women’s empowerment, and this campaign continues that legacy, inviting women across India to awaken their inner Shakti and unleash their boundless potential.
