Toyota Kirloskar Motor (TKM) has announced its title sponsorship of the Hornbill Music Festival for the third consecutive year, celebrating one of India’s most iconic cultural events. The festival, held at the Naga Heritage Village in Kohima, Nagaland, runs from December 2 to December 10 and features diverse performances, including a special act by Japan’s Drum Tao.
The inauguration saw senior TKM leadership, including Vice Chairperson Ms. Manasi Tata, and other executives in attendance. TKM has also set up a car pavilion at the festival, showcasing popular models like the Innova Crysta and Fortuner, highlighting its commitment to the region.
In addition to cultural sponsorship, TKM is actively involved in community development through the Toyota Technical Education Program, with seven institutes established across Northeast India to enhance technical skills among youth. This ongoing partnership underscores TKM’s dedication to enriching cultural and economic ties with the local community.
