Toyota Kirloskar Motor (TKM) successfully concluded the ‘Great 4X4 Expedition’ in the highly significant North-east region, a remarkable event that seamlessly brought together the excitement of 4X4 driving and a strong connect with exclusive 4X4 community. The three-day event, held during 8-10th March 2024, engaged the enthusiastic 4X4 vehicle owners in an exhilarating experience amidst the picturesque landscapes of PRP Valley (Guwahati) and travel across some of the scenic locations in Meghalaya region.
Toyota launched its flagship event in May 2023, focusing on engaging with 4×4 enthusiasts in India through various expeditions across the country. The event showcases the unique capabilities of Toyota’s SUVs, aiming to create unforgettable experiences for 4×4 enthusiasts.
The North-east expedition by Toyota began at Vivanta Guwahati and continued through a scenic trail drive at PRP Valley, a popular tourism and adventure sports hub. The fleet of Toyota’s 4X4 SUVs, including the iconic Hilux, LC300, Fortuner, and Hyryder AWD, showcased their exceptional capabilities and cutting-edge technology. Over 80 participants, including family and friends, joined the ‘Great 4X4 Expedition by Toyota’. Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, said, “The positive response from participants fuels our enthusiasm, and we eagerly anticipate continuing these endeavours in the future, delivering meaningful adventures with our exemplary 4X4 SUVs.
