In just four years, Shopsy by Flipkart has transformed the way millions of Indians shop, especially in remote towns and rural markets. Celebrating its fourth anniversary, the hypervalue platform announced it has crossed 450 million app downloads and added 11.5 million new users in the past year, many experiencing e-commerce for the first time. From Bhagalpur to Rajnagar, Shopsy is making digital commerce accessible, affordable, and deeply local.
With over 16 million products across 1,300+ categories, Shopsy’s offerings cater to the daily needs and dreams of Bharat. The Grand Shopsy Mela, featuring products under ₹149, has become a household event in smaller cities. Kidswear demand has grown 150%, while large appliances saw a 20% increase—proving that aspirations are rising in every corner of the country.
local families are embracing Shopsy’s intuitive platform for everyday shopping. Affordable fashion, kitchen tools, and personal care items are especially popular. Sellers in the region are also finding new livelihoods by joining the platform, reaching beyond city limits during festival seasons.
