For many women in Moranhat, owning diamond jewellery has long been a distant dream. That dream took a step closer to reality as KISNA Diamond and Gold Jewellery launched its sparkling collection at Usha Jewellers, bringing modern elegance and trust to the heart of Assam.
The store inauguration turned into a local celebration, graced by popular singer Kusum Kailash along with cultural icons Suruj Dehingia, Mayur Boruah, Chanakya Gogoi, and Prohelika Sharma. The move reflects KISNA’s deepening commitment to India’s smaller towns, with the brand already boasting over 1,500 jewellery partners and 80+ exclusive showrooms across 29 states.
What sets this launch apart is its people-first approach — offering up to 100% off on making charges until June 30, 2025, and consumer-friendly benefits like 90% buyback and 95% exchange value, inclusive of making charges. These policies are aimed at building lasting trust with customers who value both tradition and transparency.
“KISNA is here to make every woman’s dream of owning diamond jewellery come true,” said Founder & MD Ghanshyam Dholakia. Usha Jewellers’ Pavan and Vishal Verma called the partnership a “meaningful step toward empowering local aspirations with accessible luxury.”
