JK Tyre& Industries Ltd., a frontrunner in India’s tyre industry and motorsport promotion, has launched an aggressive regional push through the “JK Tyre powered Indian Racing Festival – a carnival of Total Control,” slated for April 12–22. The high-decibel campaign will span Kohima, Aizawl, Shillong, Guwahati, and Gangtok—strengthening brand equity and accelerating market traction.
The festival will feature high-adrenaline showcases, including Formula 4 and Wolf cars, superbike stunts, BMW and Lexus drift sessions, and karting prodigies racing on JK Tyre’sLevitas Ultra range. The initiative underlines JK Tyre’s strategy to blend performance branding with deep-rooted regional engagement.
With strong support from North-Eastern state governments and past associations with events like the Hornbill and Orange Festivals, JK Tyre continues to reinforce its leadership in both market share and motorsport innovation.
