ICICI Prudential Life Insurance’s IPRU Edge mobile app has emerged as a powerful tool for the company’s vast network of over 2 lakh advisors, resulting in a 37% boost in productivity in the first half of FY2025. The app’s efficient features have led to 98.1% of advisors receiving commissions on the same day, making ICICI Prudential Life the first insurer to offer such quick payouts.
The app streamlines operations for agents, allowing them to focus on business development by offering real-time KYC authentication and a paperless buying process through OCR technology. This has been particularly beneficial for agents in small towns and rural areas. Additionally, approximately 50% of savings policies were issued on the same day in H1-FY2025, supporting a 49% increase in retail weighted received premiums from the Agency channel.
Mr. Rajiv Arora, Chief of Sales at ICICI Prudential Life, highlighted the app’s role in empowering agents to grow their business, with access to new opportunities and detailed business insights. In Aizawl , local advisors have capitalized on IPRU Edge to enhance customer engagement and streamline operations, which has resulted in a stronger foothold in the region. The app’s user-friendly interface and efficiency are driving business growth in Aizawl, improving advisor-client interactions.
