ExxonMobil marks the 50th anniversary of Mobil 1™ motor oil, the pioneer in synthetic automotive lubricants. Throughout 2024, Mobil 1™ will commemorate its legacy and unveil future innovations with a series of special events and initiatives spanning partnerships, motorsports, and virtual reality experiences.
Since its introduction five decades ago, Mobil 1™ has revolutionized engine protection, evolving from the first synthetic motor oil to a comprehensive line catering to gas-powered, hybrid, and electric vehicles. Today, Mobil 1™ stands as the world’s leading synthetic motor oil brand, renowned for its quality and performance.As part of the anniversary celebrations, ExxonMobil will release a short film narrated by former Formula 1 driver David Coulthard, guiding viewers through Mobil 1’s journey of innovation and collaborations. Additionally, special liveries and tributes in the 2024 motorsports season will honor Mobil 1’s rich racing history.
Laura Bustard, Mobil 1 Global Brand Manager, emphasized the brand’s commitment to excellence: “Mobil 1 has set the standard for quality and performance over the past 50 years, and we are poised to continue this legacy for the next 50. Our collaborations with automakers, racing teams, and industry experts have been pivotal in our success.”Robert Shearer, Director of Global Sponsorships, highlighted Mobil 1’s dedication to collaboration and innovation, stating, “Our partnerships have driven continuous improvement in Mobil 1 motor oil, delivering outstanding engine performance and protection.”
