KFC India has introduced a high-impact value proposition with its limited-time “Epic Savers” offer, serving 9 pieces of chicken for just ₹299. The bundle includes 7 boneless chicken strips and 2 hot & crispy pieces, available exclusively for dine-in customers across the brand’s 1,300+ restaurants nationwide.
Backed by a vibrant campaign film starring actress Mrunal Thakur and comedian Danish Sait, the promotion strategically targets price-conscious consumers seeking premium fast-food experiences without the premium price tag. The catchy “9 for 299” slogan is central to the messaging, appealing to the growing young demographic and families alike.
The response has been notably strong. With increasing footfalls in major malls and standalone outlets, KFC’s offer is resonating well with students, office-goers, and urban families. Industry watchers say this could set a new pricing benchmark in the region’s QSR landscape. Owned by Yum! Brands Inc. (NYSE: YUM.), KFC continues to leverage its brand equity by combining legacy taste with accessible pricing. As consumer demand pivots towards value meals, the Epic Savers deal strengthens KFC’s competitive positioning across India’s diverse foodservice markets.
