Actor Ajay Devgn’s luxury whiskey company, The GlenJourneys, has achieved a noteworthy business milestone with a turnover of more than ₹4 crore. Just four months after launching into the market in October of last year, the premium brand has sold 8,622+ bottles, the business said in a statement. The company is currently looking to expand internationally through exports. The GlenJourneys’ creators said in a statement that Ajay Devgn and Cartel Bros.’ premium single-malt whisky brand had sold 8,622+ bottles and generated an astounding total turnover of ₹4.14 crore.
In six Indian states, the brand is available at 437 retail locations. After starting in Maharashtra in October 2025, it moved on to Goa, Uttarakhand, Uttar Pradesh, Delhi, and Haryana in January and February of 2026, respectively. The brand has already submitted registration applications in 23 more states and union territories, including Chandigarh, Rajasthan, Punjab, and Pondicherry. The duty-free areas of major Indian airports, including Mumbai, Lucknow, Jaipur, Ahmedabad, Trivandrum, Amritsar, and Mangalore, also offer GlenJourneys.
Ajay Devgn expressed his opinions about the brand’s development in a statement, saying, “The GlenJourneys is rooted in time-honored Scotch traditions and character. It is very satisfying to see the positive reaction from Indian customers. We have every reason to rejoice as we witness the brand’s steady growth and global recognition. Through premium retail and on-trade channels, I am actively involved in creating a brand that appeals to Indian consumers, particularly those outside of urban areas. We anticipate high sales momentum in the future due to increased demand.”
GlenJourneys is currently considering growth. With the introduction of a new smoky version scheduled for June 2026, the firm plans to significantly broaden its product line. In addition to requesting registration in other Indian states, it is considering international markets. The company recently obtained export orders for 150 bottles of their 21-Year-Old expression and 900 bottles of its Cask Series to Dubai. Plans for US and Canadian expansion are in the works.
